Legends PR, a leading communications company known for delivering innovative and impactful PR strategies, announced its participation in the prestigious PRCA MENA Annual Conference held in Dubai on 14^th November. The conference features a packed agenda of insightful discussions, interactive workshops, and invaluable networking opportunities. Abdulrahman Abed, Founder and Managing Director of Legends, was a key panellist in the session, “Saudi’s Secrets to Success - Creative Hype or a New Reality?”

Joining Abdulrahman on the panel were Peter Van Der Merwe, Managing Director of Weber Shandwick Riyadh, and Ahmed Soudodi, Vice President of Product and Marketing for Kia Middle East and Africa. Together, they discussed the pivotal role of strategic communications in shaping Saudi Arabia’s rapid transformation and global image.

The session, featuring experts from communication and media, explored the factors driving Saudi Arabia’s rapid development and the pivotal role of strategic public relations in shaping the country’s global image. Abdulrahman Abed shared insights into how Saudi Arabia has used PR to position itself globally while preserving its rich cultural heritage and values.

During the session, Abdulrahman Abed emphasised: "Saudi Arabia has successfully captured the world’s attention through its strategic PR efforts, weaving influential narratives that reinforce the country’s modern image while maintaining its national identity. Mega projects like Diriyah, Al-Ula, Neom, and the Red Sea are showcasing Saudi Arabia’s openness to the world, demonstrating how the Kingdom is evolving while preserving its deep-rooted traditions and values. This is not just creative hype, but a new reality based on vision, action, and cultural integrity."

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About the Public Relations and Communications Association (PRCA MENA):

Founded in 1969 in London, the Public Relations and Communications Association (PRCA) launched its Middle East and North Africa (MENA) branch in 2016 to raise standards in the field of public relations and communications. PRCA is the world’s largest professional body for public relations, representing over 35,000 PR professionals in 82 countries.

The association operates across six continents, offering exceptional training, reliable data, and global opportunities for networking and development. It is a member of the International Communications Consultancy Organisation (ICCO), which includes 41 PR associations and 3,000 agencies worldwide.

About Legends PR & Communication:

Legends PR, a leading communications company based in Riyadh and founded in 2019 to bridge cultures and amplify voices, has executed over 50 projects to build soft power, through extending its reach across 90 countries. Legends' solutions include strategic planning and PR consultancy, content creation, media relations, digital campaigns, and thought leadership programmes, while blending local insights with global perspectives.

For Media Inquiries:  

Legends PR  
Email: [email protected]  
Phone: +966-5030-78111  
Website: http://www.Legends.sa